George Beard

Head of New Mobility , TRL

Dr George Beard is Head of New Mobility at TRL. He is a Chartered Psychologist with a background in research methods, statistics, human factors and psychology. George has 11 years’ experience conducting social and behavioural research in the transport sector across a variety of areas including active travel and micromobility safety, inclusive mobility, electric vehicle adoption and charging, real-world trials of new mobility solutions, and monitoring and evaluation.

George is passionate about accelerating the adoption of new mobility solutions that are sustainable, inclusive, and safe. Through his work he aims to help reduce car dependence, lower the environmental impact of transport, and achieve Vision Zero – a world where no one is harmed by transport. George is a member of the International EV Policy Council.

My Sessions at Traffex

Thursday 23 May 2024


Active travel: Changing Attitudes Regarding the Perceived Hierarchy of Road Users

14:45 - 15:25 Active Travel Behaviour Change
  • Despite Highway Code changes, investigations show the majority of motorists still believe they are top of the road hierarchy. What can be done to change this?
  • How do we balance restraining the most "aggressively anti-driver traffic management measures" as per the Plan for Drivers document with Active Travel England's objective for 50% of trips in England's towns and cities to be walked, wheeled or cycled by 2030?