FAQ
Frequently Asked Questions
Answers to common questions about exhibiting at and visiting Traffex 2027. Jump straight to the section you need.
19 to 20 May 2027, CBS Arena, Coventry
For companies thinking about exhibiting, speaking or sponsoring.
For anyone planning to attend. Entry is free.
Exhibitor FAQ
For companies thinking about exhibiting, speaking or sponsoring.
Event overview
What is Traffex?
Traffex is the UK's leading highways and roads tradeshow, taking place on 19-20 May 2027 at CBS Arena, Coventry. The event delivers "Roads. Reality. Results." by putting practical, implementation-focused solutions ahead of strategic discussion. Traffex brings the UK's road infrastructure supply chain together with decision-makers who hold budget authority, procurement responsibility and implementation deadlines.
When and where is Traffex 2027?
Traffex takes place on Wednesday 19 and Thursday 20 May 2027 at CBS Arena, Coventry. Opening hours are 09:30-17:00 on Day 1 and 09:30-16:30 on Day 2.
What makes Traffex different from other roads and highways events?
Traffex is the most results-driven roads event in the UK. The focus is on delivery, not policy. Our visitors are not just scanning the horizon: they have procurement needs, approved budgets and project deadlines. The conference programme gives them hands-on implementation strategies with real costs, timelines and case studies, from urban streets to the strategic road network.
Is Traffex co-located with other events?
Yes. Traffex runs alongside Parkex (parking) and Cold Comfort (winter maintenance) at CBS Arena, Coventry. Exhibitors and visitors get all three events under one roof, widening your reach across the infrastructure sector.
Audience and visitor profile
Who attends Traffex?
Traffex attracts over 5,000 infrastructure professionals, including local authority highways teams, National Highways, highways contractors, civil engineering consultancies, traffic management specialists, maintenance teams and procurement decision-makers. Around half the audience (51%) comes from government and public entities, with strong representation from budget holders and project directors. In 2026, the combined Traffex audience grew by 9% year-on-year.
What job functions attend Traffex?
Highways engineers, asset managers, traffic managers, procurement officers, technical directors, operations managers, maintenance supervisors, project managers, policy advisors and commercial directors from across the UK road infrastructure sector.
What types of organisations attend Traffex?
Local authorities, combined authorities, National Highways, highways maintenance contractors, civil engineering consultancies, traffic management companies, technology providers, government bodies including the Department for Transport, professional institutions such as CIHT, ICE and ADEPT, and infrastructure delivery organisations.
Do Traffex visitors have purchasing authority?
Yes. A significant proportion of visitors either hold purchasing authority or influence procurement decisions. The audience includes budget holders, procurement specialists, technical specifiers and senior decision-makers who come specifically to evaluate suppliers for live and upcoming projects.
Exhibition opportunities
Why should I exhibit at Traffex?
Traffex may not be the biggest roads event, but it is the most results-driven. You'll meet buyers who are ready to make decisions, not just gather information. Exhibitors get face-to-face time with a qualified audience, the chance to demonstrate products live, direct access to procurement decision-makers and real opportunities to build pipeline around active projects.
What exhibition packages are available?
Shell scheme packages start from 9m² and include walls, carpet, lighting, fascia, furniture and power. Space-only packages for custom-built stands start from 12m². A range of sponsorship packages is also available, including conference theatre sponsorship, Solutions Room sessions, networking events and branding.
How much does it cost to exhibit at Traffex?
Pricing depends on stand size and package. As a guide, shell scheme packages for smaller stands (9m² and above) typically start at around £3,000-£6,000, while larger space-only packages range from £8,000 to £25,000+ depending on size and location. Contact Event Director Ray Clark for current 2027 pricing and early bird rates.
What's included in a shell scheme package?
Your allocated floor space, shell scheme walls, carpet, lighting, a fascia with your company name, furniture (tables and chairs), a standard power supply, and inclusion in all event marketing, including the exhibitor list on the website.
Can I build my own custom stand?
Yes. Space-only packages give you raw floor space to design and build your own branded stand. Budget separately for stand build (typically £4,000-£10,000 depending on complexity), furniture, graphics and any specialist equipment.
What size stand should I book?
It depends on your objectives and budget. First-time exhibitors often start with a 9m² shell scheme to test the event. Established exhibitors, or those running live demonstrations, typically choose 12-15m² space-only stands (£10,000-£20,000) for more impact and flexibility. Stands of 18m² and above suit companies wanting prominent positioning and a full product display.
Are there early bird discounts?
Yes. Exhibitors who book before the early bird deadline save on their stand and are in place before the main visitor campaign launches, so your brand is visible to visitors from the moment registration opens. Contact the sales team for 2027 deadlines and savings.
What return can I expect from exhibiting?
Return depends on your objectives, stand and follow-up, but Traffex is built to deliver pipeline, not just footfall. Face-to-face conversations with a qualified, budget-holding audience shorten sales cycles compared with cold outreach. Our sales team can share recent exhibitor results and help you set targets for 2027.
Conferences and speaking opportunities
Can exhibitors speak at Traffex?
Yes. Technology and innovation sessions run throughout the conference programme, giving exhibitors the chance to share case studies and show what their solutions deliver in practice. Exhibitors can also run Solutions Room sessions, sponsor a conference theatre or contribute to panel discussions. Speaking generates qualified leads and positions your team as experts.
What conference theatres are there at Traffex 2027?
Traffex 2027 has four theatres: The Roadmap Theatre (powered by Highways Magazine), The Exchange, The Solutions Room and the EV Theatre. Alongside these, the Resilience Theatre runs at Cold Comfort and the BPA LIVE Theatre at Parkex, giving six theatres across the three shows. The full 2027 programme will be announced in January 2027.
What is The Exchange?
The Exchange is new for 2027, replacing the TechTalks Theatre. Technology sessions now run throughout the whole programme rather than sitting in a single theatre, so innovation is part of every conversation at Traffex.
What is The Solutions Room?
The Solutions Room hosts small, facilitated problem-solving sessions that give attendees immediate practical value. Exhibitors work directly with small groups of decision-makers facing specific challenges, building deeper conversations and stronger relationships than a stand visit alone.
Marketing and lead generation
How will Traffex promote my company?
Every exhibitor is listed in the official exhibitor directory on the Traffex website and features in email campaigns to 40,000+ sector professionals, on social media, on the Traffex website and in media partner titles including Highways Magazine.
What is the Traffex Concierge?
For 2027, Traffex is replacing the event app with a Concierge service. Visitors can ask the Concierge questions via WhatsApp or on the Traffex website and get answers straight away, from finding exhibitors and sessions to planning their journey. There's nothing to download.
How can I generate leads at Traffex?
Start before the show: invite your own customers and prospects, share your stand number and promote any sessions you're part of. On the day, deliver a Solutions Room session or a technology session in the programme, run live demonstrations, host hospitality on your stand and offer CPD-accredited content. Have a lead capture system on your stand and a follow-up plan ready for the week after.
Will I receive visitor data before the event?
Exhibitors do not receive pre-registered visitor lists. The best way to fill your diary is to invite your own contacts early, using your stand number and the promotional materials we provide, and arrange meetings with them directly before the doors open.
Sponsorship opportunities
What sponsorship opportunities are available?
Packages include Headline Content Partner, conference theatre sponsorship (The Roadmap Theatre, The Exchange, The Solutions Room or the EV Theatre), partnership packages and individual opportunities such as the registration area, lanyards, badges, networking party, digital signage and the café.
What does conference theatre sponsorship include?
Prominent branding throughout the theatre, your logo on session materials, the right to introduce sessions, a speaking slot for your technical expert, inclusion in all theatre marketing, lead capture from session attendees and recognition across event communications and signage.
Logistics and practical information
Is there parking at CBS Arena?
Yes. There is free on-site parking with space for exhibitor cars, vans and trucks, but you must book your vehicle in before you arrive. Vehicles that are not booked in will receive a Penalty Charge Notice, and these cannot be cancelled. Booking details are on the Plan Your Trip page. The venue is just off Junction 3 of the M6.
Are there hotels near the venue?
Yes. Discounted rates have been secured at a selection of hotels in and around Coventry. See the Plan Your Trip page for the full list and booking details.
Is there Wi-Fi at the venue?
Yes, CBS Arena provides free Wi-Fi across the exhibition hall and venue. For anything business-critical, we strongly recommend booking a dedicated wired connection through the venue or official contractors.
Booking and contracts
How do I book a stand at Traffex 2027?
Call Event Director Ray Clark or complete the sales enquiry form. The team will talk through your objectives, recommend the right package, share the floor plan with available stands and guide you through booking.
Who do I contact for exhibitor sales?
Ray Clark, Event Director, Hemming Group Ltd
Email: r.clark@hgluk.com
Phone: +44 (0)20 7973 6400
Enquiry form: www.traffex.com/exhibit/sales-enquiry
Visitor FAQ
For anyone planning to attend. Entry is free.
Event overview
What is Traffex?
Traffex is the UK's leading highways and roads tradeshow, taking place on 19-20 May 2027 at CBS Arena, Coventry. It connects road infrastructure professionals with 150+ suppliers showing practical, ready-to-deploy solutions. Traffex delivers "Roads. Reality. Results.": a focus on what you can procure, budget for and deliver now, rather than long-term policy.
When and where is Traffex 2027?
Wednesday 19 and Thursday 20 May 2027 at CBS Arena, Coventry. Opening hours are 09:30-17:00 on Wednesday and 09:30-16:30 on Thursday. The venue is just off Junction 3 of the M6.
Is entry free?
Yes. Registration is free and covers the exhibition, all conference sessions, networking and CPD-accredited content. Pre-registering is strongly recommended for fast-track entry.
Do I need to register in advance?
You can register on the day, but registering in advance gets you fast-track entry, event updates and the chance to plan your visit before you arrive. It takes about two minutes.
What to expect
What types of companies exhibit at Traffex?
150+ exhibitors from across the roads and highways supply chain, covering highway maintenance equipment and materials, traffic management, road marking and surfacing, safety barriers and signage, traffic signal technology, bridge engineering, winter maintenance, EV charging, asset management software, data and analytics, consultancy and smart infrastructure technology.
What can I do at Traffex?
Explore 150+ stands with live demonstrations, attend free CPD-accredited conference sessions, join Solutions Room problem-solving sessions, catch technology sessions throughout the programme, ask the Traffex Concierge anything via WhatsApp or the website, and meet peers facing the same challenges as you.
Is Traffex co-located with other events?
Yes. Your Traffex registration also gets you into Parkex (parking) and Cold Comfort (winter maintenance), so you can explore suppliers across all three shows in one visit.
Conference programme
Are conference sessions free?
Yes. Every session is free with your visitor registration, including CPD-accredited sessions, workshops and theatre presentations.
What conference theatres are there?
Traffex 2027 has four theatres: The Roadmap Theatre (powered by Highways Magazine), covering the infrastructure lifecycle from planning to recycling; The Exchange; The Solutions Room, for small problem-solving workshops; and the EV Theatre. Your registration also gets you into the Resilience Theatre at Cold Comfort and the BPA LIVE Theatre at Parkex. Technology sessions run throughout the programme, which will be announced in January 2027.
Are sessions CPD-accredited?
Yes, many sessions carry CPD accreditation. The programme shows which sessions are accredited, and you can claim your CPD at the event (see Professional development).
Who will be speaking in 2027?
The 2027 programme will be announced in January 2027. Speakers at Traffex 2026 included Ruth Cadbury MP (Chair, Transport Select Committee), Simon Lightwood MP (Minister for Roads and Buses), Elliot Shaw (Chief Customer and Strategy Officer, National Highways) and Darren Capes (Head of Road Infrastructure Technology, DfT), alongside local authority technical directors, senior engineers from major consultancies and contractors, professional body leaders and technology innovators.
Planning your visit
How do I register for Traffex 2027?
Registration opens in February 2027. Until then, you can register your interest and we'll tell you as soon as it opens. When it does, click "Register Now" at www.traffex.com, fill in your details, organisation and job role, and you'll get instant confirmation.
How long should I allow for my visit?
Most visitors spend 3-5 hours at the show, taking in the exhibition and two or three conference sessions. If you have supplier meetings booked or want to see more sessions, plan for a full day. Coming on both days lets you cover everything without rushing.
Can I book meetings with suppliers in advance?
Yes. Browse the exhibitor list and contact the suppliers you want to meet directly, so you get dedicated time with the right people rather than queuing on a busy stand.
What is the Traffex Concierge?
The Concierge replaces the event app for 2027. Ask it anything about the show via WhatsApp or on the Traffex website, from which exhibitors cover your area to session times and travel, and get an answer straight away. There's nothing to download.
Should I attend one day or both?
If you have a handful of suppliers to meet and two or three must-see sessions, one focused day may be enough. Both days give you time for more sessions, second conversations with suppliers and more networking.
Travel and logistics
How do I get to CBS Arena?
CBS Arena sits in the north of Coventry, within a two-hour drive of 75% of the UK population. By car, it's just off Junction 3 of the M6. By train, the arena has its own station, Coventry Arena, and London Euston is under an hour from Coventry. In 2026 a free Traffex shuttle bus ran from Coventry station to the venue; details for 2027 will be on the Plan Your Trip page. Birmingham Airport is around 20 minutes' drive away.
Is parking available?
Yes, parking is free, but you must book your vehicle in before you arrive. Vehicles that are not booked in will receive a Penalty Charge Notice, and these cannot be cancelled. Follow the instructions on the Plan Your Trip page. Arriving before 10:00 on Day 1 is recommended.
Is there accommodation nearby?
Yes. Discounted rates are available at a selection of hotels in and around Coventry. Find the list on the Plan Your Trip page and book early, as hotels fill up during the show.
At the event
What facilities are available?
CBS Arena is a modern venue with catering outlets, coffee stations, seating areas, free Wi-Fi, accessible toilets, first aid, a cloakroom, charging points and meeting spaces.
Is catering available?
Yes, with hot food, cafés and refreshment points open across both days. Expect queues between 12:00 and 13:00. Many exhibitors also offer refreshments on their stands.
Is there Wi-Fi?
Yes, free Wi-Fi is available throughout the venue. Network details are displayed on screens around the venue.
Professional development
Can I claim CPD for attending Traffex?
Yes. Many sessions are CPD-accredited, and the programme shows which ones.
How do I get my CPD certificate?
CPD is issued on site by the Institute of Highway Engineers. Attendance at sessions is recorded, so visit the IHE stand at the show to register your CPD points.
Can I meet peers from other authorities?
Yes. Traffex is a major meeting point for local authorities, combined authorities and National Highways. The programme includes peer-to-peer sessions and case studies from organisations like yours, plus informal networking space to meet counterparts facing the same challenges.
Finding exhibitors
How do I find specific exhibitors?
Search the exhibitor list by company name, product category or solution type, or ask the Traffex Concierge via WhatsApp or the website, before and during your visit.
What demonstrations can I see?
Live demonstrations of software platforms, traffic management equipment, road marking systems, safety barriers, surveillance technology, winter maintenance vehicles, EV charging, data and analytics tools and more. Many are hands-on.
How can I compare suppliers efficiently?
Shortlist suppliers from the exhibitor list or with help from the Concierge, then visit their stands back to back while the details are fresh. Use the technology sessions in the programme for quick overviews and Solutions Room sessions to see how different suppliers tackle the same problem. Keep consistent notes so you can compare after the show.
Contact
Still Have a Question?
Exhibitor sales
Ray Clark, Event Director
Email: r.clark@hgluk.com
Phone: +44 (0)20 7973 6400
