Gemma Ball

Head of Highways & Maritime, Connected Places Catapult

As the head of highways and maritime engagement at Connected Places Catapult, Gemma leads the sales and engagement strategy for the UK's transport network, supporting senior stakeholders to increase efficiency and sustainability with cutting-edge innovation.

With 15 years as a business development manager across various sectors commercialising innovation she has developed a strong expertise in road decarbonisation, emerging markets, satellite applications and infrastructure.

My Sessions at Traffex

Wednesday 22 May 2024

12:45

Panel: Using AI to Proactively Anticipate and Manage Traffic across the Network

12:45 - 13:25 Artificial Intelligence Traffic Management
  • Achievements within the transport community to date in this area of R&D, and its benefits in defining urban transport requirements.
  • What's needed among councils, researchers and other players to enable AI to be used in a smart cities context?
  • What are the barriers to accessing data, and how do we weigh up convenience against privacy?