Karen Weech

Commercial Director, VREO Innovation

I’m an experienced strategic marketing and lead-generation specialist with over 19 years of helping global brands and high-growth businesses amplify their presence and drive results. I founded and lead MostSensational, a marketing consultancy focused on delivering meaningful growth through creative brand strategy, impactful campaigns and measurable lead-generation solutions, and have partnered with senior leaders and organisations across multiple sectors, including work with Sir David Michels, former Chairman of EasyJet and Hilton.

I serve as Commercial Director of VREO Innovation, an award-winning electronics engineering company whose advanced camera technologies are used by global partners across 19 countries. My experience also spans hospitality and community engagement, having co-founded Barista Boho, a café-bar that supports local creatives and fosters strong community connections. I’m passionate about blending innovative thinking with commercial results to empower both businesses and communities.