Lorrain Rushton

Lorraine Rushton is the Parking Services Manager based in Macclesfield, overseeing operations to ensure efficient and customer-focused parking solutions.

With a strong background in service management and compliance, Lorraine leads her team in delivering high standards of accessibility, safety, and sustainability across all parking facilities. She works closely with stakeholders to implement innovative strategies that improve user experience and support local community needs.

Known for her proactive approach and commitment to excellence, Lorraine plays a key role in shaping policies that balance convenience with environmental responsibility. Her leadership fosters collaboration and continuous improvement within the department. Her team were finalists in the 2025 British Parking Awards and for consecutive years, won or were finalists in the PACER (PATROL) annual parking reports.

Having spoken for Alpha Parking at the 'Royal Society' in September 2023 on the subject of ‘Effective Parking Services’, she focused on the team’s recruitment, induction and training processes focusing on best practice of how to get the very best out of a diverse set of individuals.