Senior Behavioural Strategist
Pete Dyson is a Senior Behavioural Strategist at Ogilvy Consulting and co-author of an upcoming book on transport design and passenger psychology with Rory Sutherland. He designs and runs behaviour change projects with a specialism is in societal and organisational psychology. Over the past 7 years his team's work has ranged from improving hand hygiene safety in food processing factories, addressing travel compliance in hotels and airports, to reducing anti-social behaviour in London boroughs. He has published research into the ethics and politics of allowing tourism in Indian slums.