Ian Bradfield

Principal Policy Lead (Roads), Welsh Government/Llywodraeth Cymru

Ian is the Head of Road Safety and Roads Policy for the Welsh Government, a Chartered Engineer with a master’s degree in Highway Engineering and has over 40 years of experience in highways and transportation.

He led the team to deliver the change in the default speed limit from 30mph to 20mph on restricted roads in Wales. One of the biggest road safety initiatives since the introduction of seat belts.  

Ian is also a Chartered Manager and Level 7 Executive Coach, and prior to working for the Welsh Government he worked for several local authorities, and consultants. Between 2002-2004 he was the president of the Institute of Highway Engineers.

My Sessions at Traffex

Wednesday 22 May 2024


Panel: Putting the Brakes on Speed: Data and Insights from the Rollout of 20mph Speed Limits in Residential Wales

10:30 - 11:10 Traffic Management
  • Background to the setting of 20mph as the default speed limit for urban roads in Wales.
  • A partnership approach to default speed limit change in Wales: discussing the change from policy to practice.
  • Overview of ongoing review into setting exceptions to the default.
  • How connected vehicle data has informed analysis and research of compliance since the new speed limit was implemented.