Fiona Fylan

Professor of Sustainable Behaviour, Leeds Beckett University

I am a Chartered Health Psychologist and I lead research in Sustainable Behaviour at the Leeds Sustainability Institute at Leeds Beckett University. This is an interdisciplinary unit that undertakes research to tackle problems such as road user behaviour, air pollution, poor housing fuel poverty, and the impact of the built environment on climate change. I provide expertise in understanding behaviour and developing and evaluating interventions to change behaviour.

My Sessions at Traffex

Thursday 23 May 2024


Panel: How Can We Bring Together Behavioural Change and Innovation to Improve Safety?

11:35 - 12:15 Behaviour Change
  • Behaviour Change Science: the scientific foundation of behaviour change will be highlighted, stressing the importance of applying theories, approaches, and logic models to drive effective road safety interventions.
  • Purposeful Innovation: the need to avoid pursuing innovation solely for the sake of innovation will be underscored.
  • Collaborative Potential: the significant potential in collaborative efforts and knowledge-sharing will be explored as an important component for driving innovation and enhancing road safety outcomes.
  • Scientific Design and Evaluation: the critical role of rigorous scientific design and evaluation in ensuring that interventions lead to the desired behaviour change.
  • Professionalisation of the Sector: the importance of professionalising the road safety sector to ensure behaviour change approaches improve safety.