Active Travel England
Active Travel England is the government’s executive agency responsible for making walking, wheeling and cycling the preferred choice for everyone to get around in England.
ATE is an executive agency, sponsored by the Department for Transport.
My Sessions at Traffex
Thursday 23 May 2024
14:45
Active travel: Changing Attitudes Regarding the Perceived Hierarchy of Road Users
14:45 - 15:25
Active Travel
Behaviour Change
- Despite Highway Code changes, investigations show the majority of motorists still believe they are top of the road hierarchy. What can be done to change this?
- How do we balance restraining the most "aggressively anti-driver traffic management measures" as per the Plan for Drivers document with Active Travel England's objective for 50% of trips in England's towns and cities to be walked, wheeled or cycled by 2030?
