Nick Simmons



Nick’s first job was as a traffic reporter, working for the Automobile Association. He ended up running the AA Roadwatch operation with responsibility for the emerging telematics sector and representing the AA on various pan European R&D projects.

In 1997, he joined technology start-up ITIS. The company floated on AIM in 2000 and pioneered “black box” vehicle tracking technology as well as Floating Vehicle Data, becoming a leading supplier of traffic information and vehicle security services across Europe. In 2007 ITIS was acquired by INRIX, a US based technology business spun out of Microsoft and a leading global supplier of traffic data. Nick was appointed Vice President and General Manager, Media and charged with developing key markets including the US, UAE, China and Australia.

Nick left INRIX in 2016 to set up Travel for Media, which supplies content and services throughout the UK and Europe including regional and local radio stations, RadioPlayer’s innovative connected car product and major sports events including the Rugby World Cup.

In 2018, Nick was appointed CEO at RoadPeace, the national charity for road crash victims that provides support for those bereaved or injured in road crashes and campaigns to reduce road danger.

Jackie Davies Pete Dyson

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